The intervention was carried out in 2014 in St. Petersburg, when the artist bought a few plain white T-shirts from the well known clothing chain. Without removing any tags from the T-shirts, the artist used professional screen printing technique to print the T-shirt with text: 'Please Ignore This Text - Keep on Shopping', as if they had been originally designed as such. The next day, he went back to the store in order to return and be refunded for his newly modified T-shirt, telling the store’s cashier that it just didn’t fit him.

The store’s staff member without suspect took back the T-shirt and refunded the artist with his money. The next day the artist returned to the store to find that, his subsequently self-modified T-shirt, was now on sale again complete with reattached back magnetic anti-theft tag. The T-shirt’s new guise had even prompted the store to dis­play it in an even more promi­nent space on the clothes rack. A se­ries of sim­i­lar events has since been con­ducted.