T-shirt, video documentation. Video duration: 02'19"
The intervention was carried out in 2014 in St. Petersburg when the artist bought a few plain white T-shirts from a well-known clothing chain. Without removing any tags from the T-shirts, the artist used a professional screen printing technique to print the T-shirt with the text: 'Please Ignore This Text - Keep on Shopping', as if they had been originally designed as such. The next day he went back to the store to return and be refunded for his newly modified T-shirt, telling the store’s cashier that it just didn’t fit him.
The store’s staff member without suspect took back the T-shirt and refunded the artist his money. The next day the artist returned to the store to find that, his subsequently self-modified T-shirt, was now on sale again complete with reattached back magnetic anti-theft tag. The T-shirt’s new guise had even prompted the store to display it in an even more prominent space on the clothes rack. A series of similar events has since been conducted.
'Kickback' Film Stills
'Kickback' exhibited at Akkta, a solo show in Anna Nova Gallery, St. Petersburg, 2018.
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