The intervention was carried out in 2014 in St. Petersburg when the artist bought a few plain white T-shirts from a well-known clothing chain. Without removing any tags from the T-shirts, the artist used a professional screen printing technique to print the T-shirt with the text: 'Please Ignore This Text - Keep on Shopping', as if they had been originally designed as such. The next day he went back to the store to return and be refunded for his newly modified T-shirt, telling the store’s cashier that it just didn’t fit him.

The store’s staff member without suspect took back the T-shirt and refunded the artist his money. The next day the artist returned to the store to find that, his subsequently self-modified T-shirt, was now on sale again complete with reattached back magnetic anti-theft tag. The T-shirt’s new guise had even prompted the store to dis­play it in an even more promi­nent space on the clothes rack. A se­ries of sim­i­lar events has since been con­ducted.