Exhibited Work: ''The New Color' Film
Duration: 1 March–6 March 2016
Event type: Group Screening
Organizer: Union Club Studios
Venue: Union Club Studios, London, Great Britain
In March 2016, Egor Kraft presented his film The New Color as part of Playroom, a group exhibition held at Union Club Studios in London’s Soho. Curated by Olga MacKenzie and Sasha Galitzine, the exhibition transformed a disused Georgian building into an immersive environment questioning domesticity, consumption, and contemporary ritual. Bringing together fifteen international artists, Playroom examined the symbolic and material dimensions of everyday life through objects and installations that blurred the boundaries between art, design, and habitation. Kraft’s contribution, The New Color, extended these inquiries through his exploration of media, perception, and the cultural construction of color in the digital age.

The New Color, film still, 2018.

The New Color, film still, 2018.
Exhibited Work: ''The New Color' Film
Duration: 1 March–6 March 2016
Event type: Group Screening
Organizer: Union Club Studios
Venue: Union Club Studios, London, Great Britain
In March 2016, Egor Kraft presented his film The New Color as part of Playroom, a group exhibition held at Union Club Studios in London’s Soho. Curated by Olga MacKenzie and Sasha Galitzine, the exhibition transformed a disused Georgian building into an immersive environment questioning domesticity, consumption, and contemporary ritual. Bringing together fifteen international artists, Playroom examined the symbolic and material dimensions of everyday life through objects and installations that blurred the boundaries between art, design, and habitation. Kraft’s contribution, The New Color, extended these inquiries through his exploration of media, perception, and the cultural construction of color in the digital age.

The New Color, film still, 2018.

The New Color, film still, 2018.
Tokyo, Mishuku, JPN
Vienna, Neubau, AUT
Egor Kraft – artist-researcher, founder
Anna Kraft – researcher, director
mail[at]kraft.studio
Tokyo, Mishuku, JPN
Vienna, Neubau, AUT
mail[at]kraft.studio
Egor Kraft – artist-researcher, founder
Anna Kraft – researcher, director
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