All Eyes On Me explores the enduring human fascination with self-representation and the obsessive construction of identity. Egor Kraft’s The Link installation interrogates the contemporary phenomenon of narcissism in the digital age, examining how social media amplifies the desire to control and perpetuate one’s image. The work situates this behavior within a historical continuum, tracing parallels from rock carvings and the funerary cults of Ancient Egypt to Renaissance portraiture, and ultimately to today’s digital self-portraits. Kraft emphasizes the tension between the aspiration for immortality through visual preservation and the inevitable ephemerality of life, inviting viewers to reflect on the cultural, psychological, and technological mechanisms that mediate our self-perception and legacy.

The Link installation by Egor Kraft at All Eyes On Me, Pechersky Gallery, Moscow, 2016.
All Eyes On Me explores the enduring human fascination with self-representation and the obsessive construction of identity. Egor Kraft’s The Link installation interrogates the contemporary phenomenon of narcissism in the digital age, examining how social media amplifies the desire to control and perpetuate one’s image. The work situates this behavior within a historical continuum, tracing parallels from rock carvings and the funerary cults of Ancient Egypt to Renaissance portraiture, and ultimately to today’s digital self-portraits. Kraft emphasizes the tension between the aspiration for immortality through visual preservation and the inevitable ephemerality of life, inviting viewers to reflect on the cultural, psychological, and technological mechanisms that mediate our self-perception and legacy.

The Link installation by Egor Kraft at All Eyes On Me, Pechersky Gallery, Moscow, 2016.
Tokyo, Mishuku, JPN
Vienna, Neubau, AUT
Egor Kraft – artist-researcher, founder
Anna Kraft – researcher, director
mail[at]kraft.studio
Tokyo, Mishuku, JPN
Vienna, Neubau, AUT
mail[at]kraft.studio
Egor Kraft – artist-researcher, founder
Anna Kraft – researcher, director
Content Aware Studies, 2017-2025
The New Color, 2011-2018
1 & ∞ ⑁ One & Infinite Chairs, 2023
Hashd0x. Proof of War, 2022
Decentralised Embargo, 2022
Ais Kiss, 2017
Chinese Ink, 2018
PropaGAN, 2022
URL Stone, 2015
The Link, 2015
Twelve Nodes, 2019
Scatterchive
I Print, Therefore I Am, 2014
Kickback, 2014
Unfolding, 2011
The Moment, The Past, 2014























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