2014
LED display board;
Video Documentation: 01’13”.
Hashterms
Emitting the brightest possible cold, white light - the text running across the LED display board repetitively states: “...This very moment, has already become the past – This very mo...”
Emitting the brightest possible cold, white light - the text running across the LED display board repetitively states: “...This very moment, has already become the past – This very mo...”Text placed in a time-based dimension and in a specific spatial context results in the distortion of the original text’s semiotic features - its material permanence (as if it was a painting on a wall) loses its permanence. Now the text is used to express the flow of time, by pointing readers' attention to the very moment of ‘now’.
The viewer reads the text - which relentlessly manifests the moment of now – whilst simultaneously experiencing the refraction of his perception of time, since we tend to forget ourselves whilst immersed in the reading process. This reveals the basic hypnotic property of any time-based media and semiotic features of the text. The work could be considered a monument to the irreversibility of the flow of time or maybe even seen as a design proposal for what a media-accelerated mantra should be. Or perhaps instead what it should not be.
'This Very Moment' video documentation, 2014.
2014
LED display board;
Video Documentation: 01’13”.
Hashterms
Emitting the brightest possible cold, white light - the text running across the LED display board repetitively states: “...This very moment, has already become the past – This very mo...”
Emitting the brightest possible cold, white light - the text running across the LED display board repetitively states: “...This very moment, has already become the past – This very mo...”Text placed in a time-based dimension and in a specific spatial context results in the distortion of the original text’s semiotic features - its material permanence (as if it was a painting on a wall) loses its permanence. Now the text is used to express the flow of time, by pointing readers' attention to the very moment of ‘now’.
The viewer reads the text - which relentlessly manifests the moment of now – whilst simultaneously experiencing the refraction of his perception of time, since we tend to forget ourselves whilst immersed in the reading process. This reveals the basic hypnotic property of any time-based media and semiotic features of the text. The work could be considered a monument to the irreversibility of the flow of time or maybe even seen as a design proposal for what a media-accelerated mantra should be. Or perhaps instead what it should not be.
'This Very Moment' video documentation, 2014.
Tokyo, Mishuku, JPN
Vienna, Neubau, AUT
Egor Kraft – artist-researcher, founder
Anna Kraft – researcher, director
mail/at/kraft.studio
Tokyo, Mishuku, JPN
Vienna, Neubau, AUT
Egor Kraft – artist-researcher, founder
Anna Kraft – researcher, director
#ReverseArchaeology #SyntheticHistories #Cognitecture #AIsthetics #Engistemics
Initiated in 2017, ongoing.
Marble, polyamide, machine learning algorithms, custom software, original dataset, multichannel video installation.
A critical and technical exploration of the capacities of AI models to reconstruct missing fragments of objects from classical antiquity and generate synthetic historical documents carved in stone. This work questions the epistemological qualities of AI-accelerated historiography, akin to 'reverse archaeology'.
#Infodemics #Infollution #Knowlegistics #EngineeredTruth
Initiated in 2011, ongoing.
5-channel video installation; HD film; website: thenewcolor.net; book, edition of 50.
An online mystification concerning a parascientific breakthrough discovery of a never-before-seen colour. The digital myth took the form of a fictitious company's website, video adverts & mockumentary interviews to become a viral sensation attracting mass attention online.