Exhibited Work: This Very Moment (installation)
Duration: 22 August 2012
Event Type: Solo Show
Organizer: Taiga Space
Venue: Taiga Space, St. Petersburg, Russia
The exhibition Now is Just Right Now grapples with the nature of the present and the temporality of experience. Inspired by the graffiti at Berlin’s Tacheles squat—“How long is now?” - the show proposed an answer not in measurement but in acceptance: that the present is always already past, and the act of recognition matters more than resolution.
Egor Kraft’s neon installation This Very Moment enacted this idea by displaying a looped phrase that reminds the viewer of the fleeting nature of time: rather than fixating on “the moment,” the work invites one to embrace the ongoing presence of now. The site‑specific piece remained in the courtyard of Taiga Space after the exhibition, transforming into a landmark and symbol of the emerging, globally engaged St. Petersburg art scene.
Through this work, Kraft explores media, language, and duration - using the tools of urban intervention and conceptual art to create a moment of collective reflection on immediacy, memory, and continuity.

Installation view of This Very Moment at Taiga Space, St. Petersburg, Russia, 2012.
Exhibited Work: This Very Moment (installation)
Duration: 22 August 2012
Event Type: Solo Show
Organizer: Taiga Space
Venue: Taiga Space, St. Petersburg, Russia
The exhibition Now is Just Right Now grapples with the nature of the present and the temporality of experience. Inspired by the graffiti at Berlin’s Tacheles squat—“How long is now?” - the show proposed an answer not in measurement but in acceptance: that the present is always already past, and the act of recognition matters more than resolution.
Egor Kraft’s neon installation This Very Moment enacted this idea by displaying a looped phrase that reminds the viewer of the fleeting nature of time: rather than fixating on “the moment,” the work invites one to embrace the ongoing presence of now. The site‑specific piece remained in the courtyard of Taiga Space after the exhibition, transforming into a landmark and symbol of the emerging, globally engaged St. Petersburg art scene.
Through this work, Kraft explores media, language, and duration - using the tools of urban intervention and conceptual art to create a moment of collective reflection on immediacy, memory, and continuity.

Installation view of This Very Moment at Taiga Space, St. Petersburg, Russia, 2012.
Tokyo, Mishuku, JPN
Vienna, Neubau, AUT
Egor G. Kraft – artist-researcher, founder
Anna Kraft – researcher, director
mail[at]kraft.studio
Tokyo, Mishuku, JPN
Vienna, Neubau, AUT
mail[at]kraft.studio
Egor G. Kraft – artist-researcher, founder
Anna Kraft – researcher, director
Content Aware Studies, 2017-2025
The New Color, 2011-2018
1 & ∞ ⑁ One & Infinite Chairs, 2023
Hashd0x. Proof of War, 2022
Decentralised Embargo, 2022
Ais Kiss, 2017
Chinese Ink, 2018
PropaGAN, 2022
URL Stone, 2015
The Link, 2015
Twelve Nodes, 2019
Scatterchive
I Print, Therefore I Am, 2014
Kickback, 2014
Unfolding, 2011
The Moment, The Past, 2014























Site Index























