The brilliant exhibition Everything Will Be Fine by Tactical Tech is open for one more week only. Co-produced with Humboldt University Berlin and exhibited in front of the Deutsches Technikmuseum in Berlin, this show features a collection of outstanding works by some of my favourite colleagues—and myself. I’m proud to present my piece The New Color, an ongoing online intervention started in 2011. This 5-channel video installation, film, website (thenewcolor.net), and book project was co-produced with Nikita Tsarev.
The New Color is an online intervention and mystification of a scientific breakthrough discovery of a previously “non-existent” color. Presented as a website of a fictitious American company, the project features viral video ads and mockumentary interviews that attracted massive online attention. The website uses non-facts framed as news to explore the media’s intrinsic power to shape public perception and create new forms of knowledge production. It critically investigates the manipulative tools of media, its potential for disinformation, and how constructed fictions gain legitimacy.
Don’t miss this last chance to see this and many other compelling works at Everything Will Be Fine.
Tokyo, Mishuku, JPN
Vienna, Neubau, AUT
Egor Kraft – artist-researcher, founder
Anna Kraft – researcher, director
mail/at/kraft.studio
Tokyo, Mishuku, JPN
Vienna, Neubau, AUT
Egor Kraft – artist-researcher, founder
Anna Kraft – researcher, director
#ReverseArchaeology #SyntheticHistories #Cognitecture #AIsthetics #Engistemics
Initiated in 2017, ongoing.
Marble, polyamide, machine learning algorithms, custom software, original dataset, multichannel video installation.
A critical and technical exploration of the capacities of AI models to reconstruct missing fragments of objects from classical antiquity and generate synthetic historical documents carved in stone. This work questions the epistemological qualities of AI-accelerated historiography, akin to 'reverse archaeology'.
#Infodemics #Infollution #Knowlegistics #EngineeredTruth
Initiated in 2011, ongoing.
5-channel video installation; HD film; website: thenewcolor.net; book, edition of 50.
An online mystification concerning a parascientific breakthrough discovery of a never-before-seen colour. The digital myth took the form of a fictitious company's website, video adverts & mockumentary interviews to become a viral sensation attracting mass attention online.