I had an honour to be an ARTeCHÓ fellow amongst a brilliant group of colleagues artists researchers over the course of last couple of years with residency, projects and events in Milan [IT], Eindhoven [NL], Zaragoza [ES] and online. This EU supported fellowship was brilliantly welded together by the teams of @baltanlaboratories @meet.digitalculturecenter & @etopia_zgz and an exceptional list of contributors. This November the fellowship programme culminated at the event in Milan’s @meet.digitalculturecenter where I held a keynote and a presentation of a prototype of my ongoing [Aura]{Protocol} public space initiative based on the premise that web3 technologies, decentralised stacks and some collective action could help us reclaim the agency and co-curation of visual content in urbanised public spaces.
The premise of the proposal that I’m looking forward to bring into fruition in the near future is as follows: IF THE RISE OF ADVERTISING HAS CREATED AN ECONOMY OF PERVERSE ORDER, WHERE DEMAND IN A MARKET CAN BE BOTH CREATED AND MET, RATHER THAN MATCHED AGAINST SUPPLY. THEN WE MIGHT AS WELL PERVERT THE ORDER OF WHO GETS TO CONTROL AN ADVERTISING SPACE, ITS SCALE, TIME OR CONTENT. OR SIMPLY, IF ADVERTISING HAS HACKED THE MARKET, WHY DON'T WE HACK ADVERTISING IN RETURN? WHY DO WE EVEN CALL SPACE ‘PUBLIC’, WHEN, IN FACT, WE NEVER HAVE THE AGENCY TO CHOOSE WHAT IS IT TO BE LIKE? NEITHER DO WE HAVE THE AGENCY TO DECIDE THE ARCHITECTURE OF A SPACE, NOR CAN WE CHOOSE WHAT WE SEE OR COMMUNICATE.
Massive thanks goes to all involved in organising it.
Tokyo, Mishuku, JPN
Vienna, Neubau, AUT
Egor Kraft – artist-researcher, founder
Anna Kraft – researcher, director
mail/at/kraft.studio
Tokyo, Mishuku, JPN
Vienna, Neubau, AUT
Egor Kraft – artist-researcher, founder
Anna Kraft – researcher, director
#ReverseArchaeology #SyntheticHistories #Cognitecture #AIsthetics #Engistemics
Initiated in 2017, ongoing.
Marble, polyamide, machine learning algorithms, custom software, original dataset, multichannel video installation.
A critical and technical exploration of the capacities of AI models to reconstruct missing fragments of objects from classical antiquity and generate synthetic historical documents carved in stone. This work questions the epistemological qualities of AI-accelerated historiography, akin to 'reverse archaeology'.
#Infodemics #Infollution #Knowlegistics #EngineeredTruth
Initiated in 2011, ongoing.
5-channel video installation; HD film; website: thenewcolor.net; book, edition of 50.
An online mystification concerning a parascientific breakthrough discovery of a never-before-seen colour. The digital myth took the form of a fictitious company's website, video adverts & mockumentary interviews to become a viral sensation attracting mass attention online.