Emitting the brightest possible cold, white light - the text running across the LED display board repetitively states: “...This very moment, has already become the past – This very mo...”

Text placed in a time-based dimension and in a specific spatial context results in the distortion of the original text’s semiotic features - its material permanence (as if it was a painting on a wall) loses its permanence. Now the text is used to express the flow of time, by pointing readers' attention to the very moment of ‘now’.

Emitting the brightest possible cold, white light - the text running across the LED display board repetitively states: “...This very moment, has already become the past – This very mo...”

Text placed in a time-based dimension and in a specific spatial context results in the distortion of the original text’s semiotic features - its material permanence (as if it was a painting on a wall) loses its permanence. Now the text is used to express the flow of time, by pointing readers' attention to the very moment of ‘now’.