2014.
Intervention; T-shirt, video documentation;
Video duration: 02'19".
Hashterms
Kickback is a series of interventions into global fast fashion retail stores, in which the modified goods have been returned for further retail to establish critical commentaries on current consumption-production ethics.
The intervention was carried out in 2014 in St. Petersburg, when the artist bought a few plain white T-shirts from the well known clothing chain. Without removing any tags from the T-shirts, the artist used professional screen printing technique to print the T-shirt with text: 'Please Ignore This Text - Keep on Shopping', as if they had been originally designed as such. The next day, he went back to the store in order to return and be refunded for his newly modified T-shirt, telling the store’s cashier that it just didn’t fit him.
The store’s staff member without suspect took back the T-shirt and refunded the artist with his money. The next day the artist returned to the store to find that, his subsequently self-modified T-shirt, was now on sale again complete with reattached back magnetic anti-theft tag. The T-shirt’s new guise had even prompted the store to display it in an even more prominent space on the clothes rack. A series of similar events has since been conducted.
'Kickback' film, 2014
'Kickback' Film Stills
'Kickback' exhibited at Akkta, a solo show in Anna Nova Gallery, St. Petersburg, 2018
'Kickback' exhibited at Akkta, a solo show in Anna Nova Gallery, St. Petersburg, 2018
'Kickback' exhibited at Akkta, a solo show in Anna Nova Gallery, St. Petersburg, 2018
2014.
Intervention; T-shirt, video documentation;
Video duration: 02'19".
Hashterms
Kickback is a series of interventions into global fast fashion retail stores, in which the modified goods have been returned for further retail to establish critical commentaries on current consumption-production ethics.
The intervention was carried out in 2014 in St. Petersburg, when the artist bought a few plain white T-shirts from the well known clothing chain. Without removing any tags from the T-shirts, the artist used professional screen printing technique to print the T-shirt with text: 'Please Ignore This Text - Keep on Shopping', as if they had been originally designed as such. The next day, he went back to the store in order to return and be refunded for his newly modified T-shirt, telling the store’s cashier that it just didn’t fit him.
The store’s staff member without suspect took back the T-shirt and refunded the artist with his money. The next day the artist returned to the store to find that, his subsequently self-modified T-shirt, was now on sale again complete with reattached back magnetic anti-theft tag. The T-shirt’s new guise had even prompted the store to display it in an even more prominent space on the clothes rack. A series of similar events has since been conducted.
'Kickback' film, 2014
'Kickback' Film Stills
'Kickback' exhibited at Akkta, a solo show in Anna Nova Gallery, St. Petersburg, 2018
'Kickback' exhibited at Akkta, a solo show in Anna Nova Gallery, St. Petersburg, 2018
'Kickback' exhibited at Akkta, a solo show in Anna Nova Gallery, St. Petersburg, 2018
Tokyo, Mishuku, JPN
Vienna, Neubau, AUT
Egor Kraft – artist-researcher, founder
Anna Kraft – researcher, director
mail[at]kraft.studio
Tokyo, Mishuku, JPN
Vienna, Neubau, AUT
mail[at]kraft.studio
Egor Kraft – artist-researcher, founder
Anna Kraft – researcher, director
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